Amazon Optimization


Our approach.

On Amazon, searching is essentially shopping (or at least window shopping), which means that you have it in your best interest to boost your listing on the platform. To give you a better idea of the potential impact of Amazon optimization consider this: the better your listing, the more customers buy, and the higher your ranking, the more customers buy, the more money you have to spend on PPC marketing, and the better your ranking… you get the picture!

If you don’t have an Amazon store, we’re happy to help you set one up to maximize your visibility. If you already have an Amazon store, we’ll take a look and see what we can do to make it even better. Like our other services, we like to start by examining your current content and keywords and seeing where there’s room for improvement. We also check to see if we can make your images, reviews, and promotions work harder.

Depending on your needs, we’ll recommend an Amazon PPC initiative to help get you in front of more potential shoppers and even improve your organic ranking on Google. Then we’ll look to Amazon’s other content optimization marketing options (like Brand Content and A+ Content) to cater directly to your food and beverage brand.

What’s included.

Amazon SEO

Implement technical and conversion-focused improvements to make your products rise to the top of searches

Product Listing Optimization

Craft compelling content (EBC, storefronts, copy) that engages customers and converts browsers to buyers

Amazon PPC and advertising

Generate traffic and sales by optimizing your bidding of the right keywords (PPC or pay per click)

Sponsored Products and Promotions strategy

Create a strategy that implements Amazon sponsored products to boost your Amazon ROI


Monitor your Seller Central and report out key takeaways so you know how the campaigns are performing

The full service.

  • • Detailed audit to fully analyze your Amazon opportunity
  • • Tailored strategy to maximize Amazon marketing for your brand
  • • Amazon listing and keyword optimization
  • • Seller Central monitoring and optimization
  • • Keyword research report
  • • Amazon advertising management and optimization
  • • Brand protection and Brand Registry program execution